Pay per click (PPC) advertising programs have been widely used by companies, Internet marketers and webmasters to promote their online businesses and websites. When disscussing about ways of driving traffic or making money online through a website in forums, Many people will mention the use of PPC advertising. So What exactly is PPC advertising?
Pay per click (PPC) is a method of advertising business through the use of keywords/phrases in the search engines. The advertisers only pay for each click that sends a visitor to his website. Google AdWords, Yahoo Search Marketing, 7search are some of the examples of PPC advertising programs. They offer top positions among the sponsored listings in their search engines for particular keywords/phrases of your choice. The idea for bidding is you have to bid on keywords/phrases related to your business. When someone enters a keyword your have bid and press 'search' in search engine, your paid listing or contextual ad will appear on the right hand side of the search result page. Futhermore, Google and Yahoo will also display your PPC ad in websites within their networks. The higher your bid the higher your ad position and the more people will click your ad. If your bid is too low and many advertisers are bidding your keywords, your ad might show in second, third or lower in the search result page.
Now let's take a look at the pros and cons of PPC advertising:
Pros
1. You don't need to be a genius in computer and Internet to be able to run PPC ad campaign.
2. Immediate results are seen after several days of ad campaign started.
3. No need to optimize your website to conform to the SEO rules.
4. You can limit your advertising cost by setting a daily budget.
5. You only pay when someone clicks your PPC ad. It doesn't matter how many times your ad has been displayed.
Cons
1. Inability to pay for the fees next month would mean removal of your website on the paid listings.
2. Since you pay only when someone click your ad, At times visitors are just competitors or people playing pranks on search engines. This will increase your cost.
3. This advertising can only be used temporarily because it is difficult to handle in the long run.
4. Pay per click pricing can be expensive for long term, therefore, this should be stopped after an ad campaign.
You can easily drive targeted traffic to your website using PPC advertising. But PPC can be very costly if you don't know how to use them wisely. You will need to do keyword research and learn some PPC strategies to minimise your cost. Here's a link to download an e-book that teaches people how to manage Google AdWords PPC ad compaign to maximize your return on investment.
http://www.googleadwordsmadeeasy.com
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