The secret to Adwords Sucess

It seems at the moment that everybody is telling you that the easiest and quickest way to make money online is with Google Adwords and affiliate programs.

It sounds so easy. You join a programme, get a link, choose a couple of keywords, put up an ad and the money flows. Many have tried and many have failed.

Don’t get me wrong, it’s possible to make money this way and to be very successful. There are many people making $100’s per day from their Adwords campaigns. But those that are successful don’t follow the herd, they think for themselves.

As with all things in life the greater success is found on the ‘road less travelled’ which means if you do what everybody else is doing you will get the results that everybody else is getting. And the fact is that everybody else, or at least the majority, are trying maybe making a little money, getting disheartened and moving on to something else.

We need to be different.

So what does our average money maker do? First he goes to Click Bank and visits the ‘Money & Employment’ category and he selects one of the top 10 products. That is not bad strategy but maybe we should be a little different if we must sell in the making money online space then why don't we find excellent products that aren't available on Click Bank.

A little but a bit of work at Google will uncover a number of directories where we can find products to promote. Or better still why not find out who the top names are in the making money online space and search out their affiliate programs. Yanik Silver, Marlon Sanders & John Reese all operate their own affiliate programs & these guys also have excellent materials that will help you to sell their products.

But even better still we could target a totally different market. There are millions of people spending millions of dollars on things other than how to get rich products. Checkout these links to see what people are searching on this month.

http://www.google.com/press/zeitgeist.html
http://50.lycos.com/
http://buzz.yahoo.com/overall/

Once our Money Maker (MM) has selected the same product to promote as everybody else he then chooses the same keywords as everybody else to bid on at Google. He will type those words into the Keyword tool at Overture or into Adwords Analyzer. Then he will have a big list of the same keywords as everybody else promoting that product.

Do you think there might be a little competition for these keywords? You think those words might be expensive to bid on? You betcha.

What we need to do is think a little differently whatever market we choose there will be competition and if there is no competition it probably means that nobody is spending in this market. We need to think ‘outside of the box’. We need to get inside the minds of the typical buyer of a product. We need to think what related problems they may be having what other things they will be searching for and we need to create our own keyword list.

Finally MM writes one ad, that will show for all his keywords. His ad describes the features of the product. We on the other hand will write an ad highlighting the benefits of the product. All those eyeballs will be attracted to our ‘sizzle, not the sausage’. We will include a call to action.

We will have multiple ad groups separated out into themes, our ads will be relevant to the keywords in the group and we will have two ads for each group so we can see what works and what doesn’t. We will test, test & test some more.

Our success will be found on the road less travelled.

There is still plenty of room in the Adwords pool as long as we are prepared to think for ourselves and not expect a free ride.

5 Ways Google Will Help You With Your Traffic

If you've ever had a severe drop in your Google rankings in search results, you may think of Google more of an enemy than an ally.

But if you knew what I do, you'd realize that there are tools provided by the search engine that help you learn more about your traffic, and may even help drive visitors to your site.

Here are five ways that Google provides free traffic assistance.

#1 - Google will Help Your Pages Get Discovered with Google Sitemaps
https://www.google.com/webmasters/sitemaps/login

Google Sitemaps is a program that gives you the opportunity to present your site's pages to Google in XML or text. Google will then come by and spider the pages, getting you indexed faster.

Take note that this doesn't necessarily mean that your pages will be listed for your favorite keywords, only that discovery will take place a lot faster than with manual submission. Google Sitemaps will also give you some basic site stats if you verify your site, such as the top keywords for discovery, errors it found when crawling, and the types of documents at your site.

If you find compiling your sitemap for Google in the correct format difficult, try the SOFTplus GSiteCrawler Google Sitemap generator. It's my favorite Sitemap generator, free and easy to use.

#2 - Google Will Talk To You and Your Webmaster In His or Her Native Tongue or Plain English with the Webmaster Section
http://www.google.com/webmasters/

The Google Information Page for Webmasters should be your first stop when you want to know more about anything that has to do with your site and its relationship to Google and any of its many flavors of search such as Froogle. Particularly for new site owners or operators, checking this page first has saved many from needless anxiety.

Most of the basic information is in straightforward language, with links to details for geeks like me.

#3 - Google will Tell You What It Knows with Web Page Information

If you type info:yoursite.com into Google, Google will tell show you a page that has your link at the top of the page, with a short description, and the following phrase "Google can show you the following information for this URL".

This special page compiles several queries about your site including pages that contain your URL (all the pages Google knows of that are linked to you).

#4 - Google will Help You Analyze Your Traffic with Google Analytics
http://www.google.com/analytics/

After a recent purchase of Urchin Stats, a free online version has been made available, and re-branded as Google Analytics. This cookie-based invisible visitor tracker can give you information that go a bit beyond standard stats such as bounce rates, visitor loyalty, keyword discovery results for a single day, click paths through your site, and page views per visit.

With the ability to analyze your traffic, you can help learn where the holes in your site are, and how to keep them on your site for longer periods of time, as well as better ways to steer a visit towards a specific action, such as a subscription. Results come in flavors for the executive and the search marketer alike.

There's currently a waiting list to use Google Analytics due to popular demand.

#5 - Google Will Advise On Getting the Most from Your Traffic with Conversion University
http://www.google.com/analytics/conversionuniversity.html

Google Analytics also has two content sections that are available to all, called Conversion University. While the articles are decidedly slanted towards AdWords users, a prudent read yields many clues that can be applied to preparing for visitors who arrive through organic search discovery. One reference area is called "Driving Traffic", the other "Converting Visitors."

At the end of the day, the process by which your site gets ranked in Google search engine results is a computation of a complex algorithm, which means Google - the search engine - really isn't capable of being your best friend or your worst enemy.

Meanwhile, Google - the company - also provides access to resources that will help give your site a fighting chance.