Some tips to increase Adsense CPC

Tips to increase Adsense CPC

 Most of the bloggers are publishers of Google Adsense program and may be earning some money from this program.  But many people question about the CPC (Cost per click) that he receives for each click from Google Adsense.  Most of the bloggers complain that they get around $0.01 or $0.02 per click which is very low.  Here are some simple tips on how to increase Google Adsense CPC (Cost per click).   Let us first see what is CPC.

What is CPC

CPC or cost per click is an average.   For example let us say you get $0.03 for one click and $0.77 for another click.  So your average CPC is $0.4 ( ($0.03 + $0.77)/2 ).  CPC is one of the factors in Adsense to decide the performance along with CTR (Click thru rate).  It is very important for every one to increase CPC by all possible methods so that you can increase Adsense revenue.  Increasing the CTR will also help, but high CTR with low CPC will earn less amount from Google Adsense.  Now let us see how you can increase your Cost Per Click ( CPC) to increase your revenue from Google Adsense.

How to increase Adsense CPC

• Enable Image and Text Ads : Most of the bloggers do not like image ads.  But it is proved that image and multi media ads work well all the time.  So if you have text ads in your blogs, please change them immediately to text and image ads.  You can find the difference with in few weeks.   Google also recommends image and text ads.   Some of the advantages of image ads are given below.
• Image ads are likely to be clicked ( High CTR)
• Most of the advertisers like to show their products as images and multi media ads which brings quality ads and good CPC
• If you allow image ads, most of the advertisers will target your ad slots directly.
• Concentrate on Key Words :  Advertisers normally bid ( Pay) more money on particular keywords which pays you good CPC.  So it is a must to find out highly paid keywords for your blog topic and use them in your content so that you get good CPC.   Google Adsense robots scan the content of your blog before displaying any ads and Google will serve high quality ads once they find valuable keywords and useful content.  It does not mean that you have to write about only high paying keywords.  Getting search engine traffic for high paid keywords is very very difficult.  But keep in mind about high paid keywords while writing content in blogs.
• Too many ads, Less CPC :  If you are using all the three adsense ad blocks, please check whether it is balancing each post content?  If your blog posts are long enough, then you can use all the three adsense ad blocks.  If your articles are too short and not having rich keywords, then Google will struggle to show relevant high paying ads for the visitors.  So you may get clicks but no earnings due to low paying non relevant ads.